Sustainable style

Pyjama party


I’m on a quest to find luxurious, eco-friendly and ethical lounge wear that I can sport at work without looking unprofessional. You see, I have a secret desire (well not so secret), to wear pyjamas all day. Crazy? Maybe, or incredibly brilliant. Below are images from a bright and sunny PJ collection from ALAS. The pieces aren’t all work appropriate BUT picture the third outfit with a grey or black blazer and beige sling-back heels. Tuck in the shirt, add a scarf and voila. Do you see it? Professional pyjamas – I love it.


At ALAS we have endeavoured to create a brand that is socially and ecologically responsible. We are constantly searching for better ways to lessen our impact on the environment through our processes and selection of materials.

Our sleepwear is made in India where the cotton is also grown, spun, woven and dyed. All of our garments are constructed with either GOTS (Global Organic Textile Standard) or Fairtrade accredited cotton, which means that the cotton that has been farmed without dangerous chemicals, pesticides and fertilisers. The fabrics are then dyed and printed using methods that avoid harmful AZOs and formaldehyde. All of our packaging, swing tags and business cards are recycled and recyclable.

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