Because second-hand shopping is affordable and unpredictable, because you can be stylish and an environmentalist, because fashion is all about change.
Ef Magazine is here to show you that sustainable is stylish. And what is sustainable fashion? It’s a movement within the fashion industry to minimize its environmental and social impact. From growing pesticide-free cotton, to fair labour, sustainable fashion is steadily changing the face of the world’s third largest polluter.
On Ef, you’ll find engaging articles on eco-fashion designers and industry leaders with green on their minds. Browse our ever-expanding shopping guides to discover some of the most creative styles and accessories and where to buy them.
Be inspired to take a plunge into a whole new array of eco-boutiques and those daunting second-hand stores. But don’t worry, Ef will show you how to browse through those aisles of clothing via video to put together the best outfits for your every day.
Discover a world of community leaders and fashion fanatics who are working hard to provide you with beautiful clothing that is made fairly, with as little impact on the environment as possible and will never end up in a landfill. Innovation and ingenuity breed creativity. And that makes the sustainable fashion industry the most stylish of all.