I didn’t think it would take me this long to write to you, dear readers, about the launch of the shop, but here we are nearly two weeks later. In usual Malorie style, things were last-minute and a tad hectic. I underestimated how long it would take me to edit photos and finish product descriptions. Man – photo editors – I admire you! I could spend hours on one photo, obsessing over the lighting and shadows and getting lost in silly detail for hours. Never mind that I don’t actually know how to use Photoshop or Lightroom all that well so it took me even longer than most and I usually ended up just reverting to the original photo. Growing pains and learning curves!
The shop launch
Tuesday, September 7, 2016 was the official launch of the site and I was thrilled to see that my friends, family and network showed up to support. I had more than 2,000 site visits that day and the challenge now is to keep the momentum going all the while taking care of the details in business where, you know, the devil is. I’m holding onto the feeling of excitement that I got wrapping the handful of orders last week and keeping my eye on the prize: connecting with my customers.
Shopping for ss2017
In the coming week or so I’ll be sending out another newsletter with some fun, new additions and a behind-the-scenes-look at my first product photo shoot. I’ll talk about how to transition your wardrobe from summer to fall and ask you what information you’d like to receive in upcoming newsletters.
I attended the Capsule Women’s Ready-to-Wear Show in NYC this weekend and am looking forward to sharing that with you on the shop’s blog, which will be launching this Wednesday. One of the designers I carry told me about the show and I saw that several Canadian brands were going to showcase their upcoming ss2017 collections there. I figured it would be a great way to get a good chunk of my window shopping done for next season in one hit. I posted two #BuyWithMe pictures on Instagram to get your feedback on which of two pieces you preferred. Thank you to those who shared their thoughts, made my job easier.
I really enjoyed meeting a bunch of talented women and seeing their beautiful lines in person. We talked shop and I was relieved and comforted to hear that they too often critique their sites, their designs and always doubt their efforts. These chats inspired me to consider launching a podcast down the road on the site, a place for me to connect with designers and fashion entrepreneurs to talk about the realities of running an ethical fashion brand. I figured it would also be a great way for clients to get to know designers and to truly appreciate the work of designers and understand the importance of supporting them.
The shop’s blog, which I mentioned will be up this week on the 21st, will also include profile posts of each of our ten designers. I’ll launch a couple at a time and invite you to get to know them through the text and, of course, by browsing their pieces on the shop. I’ve been lucky enough to get to know the designers well in person and in email. They are all wonderful, kind people who love their craft and work hard to make beautiful, long-lasting pieces. I look forward to introducing you.