If you’ve trained yourself to assume that every clothing item with a “Made in India” or “Made in Bangladesh” label was made in terrible working conditions by slaved labourers, I’d say good. It indicates that you’ve educated yourself on the harsh realities of the majority of clothing factories around the world and in particular, in developing countries. It also means that you’re a more conscientious consumer who is concerned with the impact of their purchases – doubly good.
But today I’d like to introduce you to the other side of this label, the “Made in India” that means craftsmanship, fair labour, national pride, rich culture, quality clothing and a thriving, ethical manufacturing industry in a country synonymous with images of crowded garment factories, polluted streams and child labour.
Indelust is the first e-commerce site of its kind to source ethically made, artistically curated fashion and design objects for women, men and the home, directly from South Asia, including India and Pakistan. The offers women’s and men’s ready-to-wear, jewellery, accessories, home decor, furniture and art, all with an emphasis on quality, craftsmanship and sustainability.
The launch of Indelust is a passion project of Sana Rezwan Sait, who since 2007 has run a creative consulting agency for the fashion industry in India and New York, and her husband Nihar Sait, an investor and advisor to start-up companies focused on fashion, tech and alternative energy. Both are currently based in NYC.
Sana and her husband were inspired to launch Indelust after the 2013 Rana Plaza building collapse in Bangladesh – the deadliest garment factory disaster in history – and are dedicated to building a fashion business that is ethical and sustainable to allow local designers and artisans of the Indian subcontinent to prosper and thrive.
*All photos credited to http://www.vogue.co.uk/fashion/spring-summer-2015/ready-to-wear/rahul-mishra