India’s ethical fashion movement

May 7, 2015


If you’ve trained yourself to assume that every clothing item with a “Made in India” or “Made in Bangladesh” label was made in terrible working conditions by slaved labourers, I’d say good. It indicates that you’ve educated yourself on the harsh realities of the majority of clothing factories around the world and in particular, in developing countries. It also means that you’re a more conscientious consumer who is concerned with the impact of their purchases – doubly good.

But today I’d like to introduce you to the other side of this label, the “Made in India” that means craftsmanship, fair labour, national pride, rich culture, quality clothing and a thriving, ethical manufacturing industry in a country synonymous with images of crowded garment factories, polluted streams and child labour.

Indelust is the first e-commerce site of its kind to source ethically made, artistically curated fashion and design objects for women, men and the home, directly from South Asia, including India and Pakistan. The offers women’s and men’s ready-to-wear, jewellery, accessories, home decor, furniture and art, all with an emphasis on quality, craftsmanship and sustainability.

The launch of Indelust is a passion project of Sana Rezwan Sait, who since 2007 has run a creative consulting agency for the fashion industry in India and New York, and her husband Nihar Sait, an investor and advisor to start-up companies focused on fashion, tech and alternative energy. Both are currently based in NYC.

Sana and her husband were inspired to launch Indelust after the 2013 Rana Plaza building collapse in Bangladesh – the deadliest garment factory disaster in history – and are dedicated to building a fashion business that is ethical and sustainable to allow local designers and artisans of the Indian subcontinent to prosper and thrive.

Rahul-Mishra-RTW-SS15-Paris-2811_592x888 Rahul-Mishra-RTW-SS15-Paris-2816_592x888 Rahul-Mishra-RTW-SS15-Paris-2844_592x888 Rahul-Mishra-RTW-SS15-Paris-2854_592x888 Rahul-Mishra-RTW-SS15-Paris-2876_592x888 Rahul-Mishra-RTW-SS15-Paris-2909_592x888 Rahul-Mishra-RTW-SS15-Paris-2936_592x888 Rahul-Mishra-RTW-SS15-Paris-2941_592x888 Rahul-Mishra-RTW-SS15-Paris-2955_592x888 Rahul-Mishra-RTW-SS15-Paris-2984_592x888 Rahul-Mishra-RTW-SS15-Paris-3004_592x888 Rahul-Mishra-RTW-SS15-Paris-3022_592x888

*All photos credited to



  • Katherine

    Thank you for highlighting some of the exciting designers in India who are building brands based on a strong ethical foundation. There’s so much going on here, and such diverse and rich artisanal skills that designers can work with. As an ethical brand based out of Delhi, the main challenge we see is the Indian market – it still has a long way to go before customers understand, appreciate and value ethical and fair trade production.

    • Malorie Bertrand

      Hi Katherine,
      I’m surprised, you’d think that Indian consumers would want to support their own talent. Having said that, the majority of North Americans still choose a lower price over local manufacturing, so why wouldn’t it be the same everywhere else? Thank you for all of your efforts through Wandering Silk. It doesn’t go unnoticed!

Leave a Comment

All rights reserved © EF Magazine · Theme by Blogmilk + Coded by Brandi Bernoskie