#MadeinFrance fashion line is sublime

June 21, 2016

Until I transition this blog to the shop’s on EITHER/OR, my posts will be a bit all over the place. I’ve morphed EF into a melting pot of posts about sustainable small business how-to’s; sustainable fashion issues; profiles on emerging eco-fashion brands and work-life balance.

I hadn’t featured an international, ethical label in a while and then (POUF!) Paris-based Les Sublimes touched base a few weeks back.

Despite the fact that my shop will feature Canadian-made and -designed fashion, it’s important to highlight the efforts of designers and brands from around the world to build a more ethical and sustainable fashion industry.


Our purpose at Les Sublimes is to make people happy while respecting Mother Nature, and to represent a hope for a better future. This is the soul of what we do.

I often get requests from fashion labels for promotional support, but I only say yes if I like what I see and if the brand’s values align with my own. This is my guarantee to you. Les Sublimes sent me all the information I could possibly want to get to know them better, and I liked what I saw. I was equally impressed with the co-founders’ backgrounds in fashion business and environmental consultation. I invite you to take a closer look at their manufacturing, their fabrics and their other best practices.

Les Sublimes (French for the sublime), was co-founded in 2015 by two young entrepreneurs, Alexis Assoignon and Kachen Hong. The label is grounded in the philosophy of creating beautiful wardrobe essentials without compromising people and planet. It has designed six, simple pieces that will gradually be added onto with new, equally simple and versatile items.

This brand won’t follow the seasonal collections, which I respect a lot. Instead, it will offer a curated closet of stylish investment pieces inspired by Parisian style, and beautiful wardrobe essentials that stand the test of time and trends. Les Sublimes wants to show that design, thoughtfulness and sustainability can be married in our fashion choices.

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  • Emma

    Thank you so much Malorie, what an amazing post!
    It really uplifted our spirits here at Les Sublimes 🙂

    Keep Inspiring!

    • Malorie Bertrand

      Best of luck to you on this great adventure and venture of yours! Ethical and sustainable fashion is an exciting industry to be in right now and I’m looking forward to seeing how it takes shape in years to come.

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