OVNA OVICH

May 6, 2014

Every wardrobe has at least a handful of your “basic” pieces such as white t-shirts, long-sleeved shirts, a dress shirt and a jersey dress. OVNA OVICH is a label that is steeped in simplicity but each item offers the wearer something a little different than what you might expect.

Marina Davis’s debut capsule collection ‘Escapist Society’ for OVNA OVICH, is centred around the feeling of escapism or the need to. Transforming naive art work from her kindergarten days into textile surfaces, Davis explores the idea of regression as a mode to escape. A colour palette that journeys from the serious and subdued to the more light hearted, points to the polar states of mind. Silhouettes lend themselves to a feeling of unencumbered space and offer up a sense of freedom to the wearer. Only organic, sustainable and biodegradable materials have been sourced to build the designs of ‘Escapist Society’.

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—  Female -овна –ovna — Male -ович –ovich

Eastern Slavic patronymics are formed by combining the father’s given name with the appropriate suffix.

OVNA OVICH is a creative studio established in 2012 by performance designer Marina Davis. Based in Auckland, New Zealand OVNA OVICH is dedicated to being environmentally and socially sound.

The modes of music, art, video and fashion are explored to communicate OVNA OVICH collections.

Materials and processes avoid unnecessary waste and everything from fibres, to fastenings, to swing tag cords are carefully considered for their qualities and impact.

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